August 8, 2005

Montblanc Releases Scenium Artist Packaging Featuring Artist Jim Davis

Everyone loves the cartoon cat: Garfield!

For people who are looking for a gift which is out of the ordinary, Montblanc created the Scenium Artist Packaging at the beginning of 2005: an elegant writing-instrument set from the Scenium collection in a valuable box, designed by famous artists and focusing on the gift motifs of love, friendship and thanks. After the Scenium Artist Packaging “Mordillo”, the second Packaging is being launched in September 2005: Montblanc Scenium Artist Packaging “Jim Davis”. The creator of the well-known cartoon figure Garfield has designed three different Garfield motifs exclusively for Montblanc.

Garfield – the lovable cartoon cat

Jim Davis created the comic strip GARFIELD, which debuted in newspapers in 1978. Newspapers all over the world picked up the strip and today it is the most widely syndicated comic strip in the world, read by 263,000,000 people daily.

Jim Davis describes Garfield as “a human in a cat suit.” Davis contends people like Garfield because he says and does the things humans would like to do if only they could get away with it. Garfield hates Monday, exercise, and work; he loves lasagne, catnaps, and TV. Garfield thinks highly of himself, but underneath his selfish exterior is a cat who loves his teddy bear, is protective of his doggy-pal, Odie, and is begrudgingly thankful for his owner, Jon Arbuckle.

Scenium Artist Packaging - Jim Davis version of Love, Friendship and Thanks

Jim Davis, the creator of Garfield is a pen aficionado. Said Davis, “It was an honour for me to create art work for Montblanc.” Davis penned three comic strips, all exclusively for the Montblanc Jim Davis Scenium Artist Packaging featuring the themes love, friendship and thanks. Each strip serves as a separate motif for a valuable gift box, that when opened, displays the comic strip, and two writing instrument, a roller ball pen and ballpoint pen from the Montblanc Scenium Collection. The gift box doubles as an elegant desk accessory, certain to be a collectible treasure for the recipient.

The Montblanc Scenium Artist Packaging “Jim Davis” is available from all Montblanc boutiques and from selected trade partners from September 2005.